Privacy policy
Last updated: 28 April 2026
Privacy Policy
Butterfly Cards & Gifts operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Butterfly Cards & Gifts is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details including your name, address, billing address, shipping address, phone number, and email address.
- Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
- Account information including your username, password, security questions, preferences and settings.
- Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
- Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
- Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
- Social Media Information including information you interact with or share through our social media pages, posts, advertisements, or integrations (such as Instagram, Facebook, and TikTok), including your username, profile information (where available), comments, likes, shares, and any messages you send us through these platforms.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
- Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
- From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
- From our partners or other third parties;
- From social media platforms and networks (such as Instagram, Facebook, and TikTok) when you interact with our content, advertisements, or accounts, or when you engage with us through these platforms.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services
We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Marketing and Advertising
We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
This may include using information from your interactions with our social media accounts, posts, and advertisements (including Instagram, Facebook, and TikTok) to better understand customer preferences, improve our content, and deliver more relevant marketing and advertising both on our Services and across third-party platforms.
Security and Fraud Prevention
We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe.
Communicating with You
We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
Legal Reasons
We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
- With business and marketing partners to provide marketing services and advertise to you.
- With social media and advertising partners (such as Meta platforms including Facebook and Instagram, and TikTok) to deliver targeted advertising, measure campaign performance, and understand how users interact with our content.
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties.
- With our affiliates or within our corporate group.
- In connection with a business transaction or to comply with legal obligations.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify and relevant third parties.
To learn more, visit: https://privacy.shopify.com/en
Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. We are not responsible for the privacy or security of such sites.
Social Media & Third-Party Platform Interaction
We maintain a presence on social media platforms including Instagram, Facebook, and TikTok. When you interact with us on these platforms (for example by liking, commenting, sharing, following, or sending messages), we may receive information about you such as your username, profile details, and the content of your interactions.
These platforms may also collect information about your interactions with our content and use cookies, pixels, or similar technologies to track your activity across websites and services. This may be used to deliver targeted advertising or measure the effectiveness of our marketing campaigns.
If you click on links from our social media accounts to our website, or interact with our advertisements, we and our partners may track that activity for analytics and advertising purposes.
Your interactions with these platforms are also governed by their own privacy policies:
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect personal information about children.
Security and Retention of Your Information
No method of transmission over the Internet is 100% secure. We retain your information only as long as necessary to provide services and comply with legal obligations.
Your Rights and Choices
Depending on where you live, you may have rights including access, correction, deletion, portability, and opting out of certain uses of your personal information.
You may opt out of marketing emails at any time using the unsubscribe link provided.
Complaints
If you have concerns about how we handle your personal information, please contact us.
International Transfers
Your information may be transferred, stored, and processed outside your country of residence.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page.
Contact
If you have any questions about this Privacy Policy or your personal information, please contact: